For WordPress site managers with large in-house teams or several consulting agencies that manage content, it can feel like you have too many cooks in the kitchen. Sometimes, you just need a contributor to have the ability to edit a single field for posts, and that’s it. User governance can become quite a headache worrying about what features and pages every user has access to.

Let’s use an e-commerce business on WordPress + Woocommerce as an example. They want to limit control of the main content on their product and category pages, but want their SEO agency to have access to edit title tags and meta descriptions for quick iterative testing (sample spreadsheet).

To solve this problem and open up testing velocity for their SEO agency, the e-commerce company can set up a simple Google Sheets spreadsheet with 3 columns: URL, title tag, and meta description.

For each product and category page, they can enter a shortcode in the title tag and meta description fields that corresponds to the row and columns where those values are stored in their spreadsheet. See the screenshot below for an example with the Rank Math SEO plugin.

The shortcodes translate to the values from that spreadsheet reference.

Pulling out title tag and meta description management is just one example of how you can use for user governance.

Have any examples of your own? Let me know.